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Field Guides

The conversation is the work.
These help you do it well.

Reach for these before a client conversation, after one, or when you need to explain what we do. Covers the full cycle: preparation, listening, sense-making, domain knowledge, and business development.

How to use
Use Cases
Start here. Pick your situation — about to run a conversation, just finished one, need to explain what we do — and get the right documents for that moment.
Process
The full 7-step interview cycle, from knowing Limicelia to analyzing and updating your bets. Follow the sequence or jump to the step you're on.
Browse All
All documents in one list. Good when you know what you want — the question bank, a specific intake guide, a domain guide, or a posture reference.
Document categories
⊙ Studio
⊞ Domains
⊞ Service Architecture — domains, evidence, business model → ◈ Service Studio →
Field Guide
Your Highlights
Document Pack