Step 1 of 5 — Sense
Sense
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Name
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Translate
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Hold
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Deliver
Sense
Start with a signal. What are you noticing? Pick an entry path, drop a document, or record a voice note.
Field Guides →
🔍
Problem First
Something keeps breaking down. Start with the pattern you keep seeing in the field.
💡
Concept First
You have an idea for something. Work backwards to validate who it's for and why it holds.
📋
Past Work First
An engagement showed you something. Intake what you'd design differently next time.
Name
What do you call it? The name carries the pattern — not the method, not the deliverable.
Inquiry types are held on the Horizon Shelf — no stage pressure, no client timeline. You can still translate and sense into them.
Translate
What the client buys (Layer 1) carries what the practitioner holds (Layer 2). Name both columns. Let the AI surface the substrate beneath.
Layer 1
what the client buys
Layer 2
what the practitioner holds
Fill from your SENSE inputs
Hold
When does this offer fail? What conditions does it require? When should you decline it?
Park on Horizon Shelf
This resists being an offer right now. Hold it without stage pressure.
Deliver
Generate the customer-facing page, a media plan, and an operational brief. Edit any cell inline.
Uses L1 + name + domains